PANTONE is seen as the global authority on color. Each year, the Pantone Color Institute unveils a new Color of the Year, selected by a multinational color council. Thorough presentations culled from an entire year of complex color forecasting and color psychology inform these conferences. Their final selection is often a response to the social and political climate at hand. The Color of the Year directs the design and fashion industries in developing new collections that are both inspiring and relevant.